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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

Southwest Airlines offers movies on demand, upgrades TV programming

By TERRY MAXON

Published: 19 February 2013 08:45 PM

Southwest Airlines Co., seeking to increase its on-board entertainment options for passengers, said Tuesday it is now offering movies on demand on many of its flights and has upgraded the programming of its TV service.

The announcement coincides with a landmark in equipping its fleet with Wi-Fi capability: As of Feb. 6, all of Southwest’s newer airplanes — its Boeing 737-700s and 737-800s — have Wi-Fi supplied by vendor Row 44.

“This milestone represents nearly 75 percent of all Southwest aircraft, which completes the retrofit installations,” Southwest said in its announcement. “Moving forward, all new deliveries and AirTran conversions will enter service with Row 44 technology installed.”

The Dallas-based carrier began trying out a limited selection of channels last year, a pay-TV option delivered through the airplane’s Wi-Fi system. At that time, the carrier said the service was just being tried out and there would be more channels coming.

The expansion announced Tuesday includes “on-demand episodes of popular television shows,” according to the airline’s release, not just the small group of news and sports channels initially provided.

Here are the options for entertainment and information on board a Southwest flight:

On-demand movies, $5 per movie per device.

Television programming, eight channels of news and sports and the on-demand episodes, $5 per device.

Wi-Fi Internet connectivity, $8 per device.

Passengers aren’t required to pay for Wi-Fi connectivity to obtain movies or TV programming, the airline said.

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