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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

New Passenger Research Takes a Hard Look at In-Flight Entertainment and Content Trends

digEcor, a global provider of customized in-flight entertainment solutions for airlines, has released the results of the 2012 Passenger Survey, an analysis of in-flight entertainment, Wi-Fi, content and ancillary revenue trends among passengers.

Now in its third year of publication, the 2012 survey of airline passengers that hail from around the globe and queried road warriors to once-a-year casual fliers and everyone in between, provides relevant and up-to-date information for free to the in-flight entertainment and connectivity industry. With multiple years of data, results compared over three years show a number of intriguing industry trends that will help airlines make better strategic decisions about their IFE&C programs.

“Information is key to making sound strategic decisions in any industry and more so when it comes to the fast pace of technology,” said digEcor Director of Sales & Marketing Ben Fuller. “As the IFE landscape changes, particularly with respect to tablets and other passenger owned devices being brought onboard, we’ve found that there’s no better way to move forward and stay current and relevant in the IFE industry than to go straight to our end user and find out exactly what they want.”

“Trends to watch, as shown in the survey,” continued Fuller, “include increased or decreased relevance of IFE system features, who is bringing what devices onboard and what are they using them for, and if offering Wi-Fi onboard really affects which airline to buy a ticket on. One interesting result that has remained constant over the three years of research that we’ve conducted, and that is commonly ignored, is that passengers don’t always prefer early window or new release movies over popular classic titles.”

The 38 page 2012 Passenger Survey Report is available as a free download at http://www.digEcor.com/2012pax.

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