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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

Qantas tracks in flight entertainment popularity

QANTAS has given customers more power over their inflight entertainment by letting them rate the films they watch on board.

They know what you like and they know what you don’t.

The ratings system provides anonymous, daily statistics from both domestic and international aircraft, a Qantas spokesperson said. It allows the Qantas’ entertainment programmers to track all movies, TV programs and even CDs for popularity.

That means fewer dud movies on board Qantas planes.

So what did we like? Here’s the list.

Most Popular Films in December 2012
1.    The Bourne Legacy
2.    The Dark Knight Rises
3.    Robert and Frank
4.    Premium Rush
5.    Kath and Kimdarella
6.    Hope Springs

7.    Ted
8.    Arthur Christmas
9.    Ice Age: Continental Drift
10.  Total Recall

Most Popular Films onboard Qantas in 2012
1.    Iron Lady – 1.5million views
2.    Mission Impossible: Ghost Protocol
3.    Killer Elite
4.    Puss in Boots
5.    Inception
6.    Hunger Games
7.    Sherlock Holmes: A Game of Shadows
8.    Avengers
9.    Dolphin Tale
10.  Megamind

Most Popular Australian Films in 2012
1.    The Sapphires
2.    Red Dog

Movie Premieres to get excited about – January 2013
1.    Trouble with the Curve
2.    End of Watch
3.    Perks of being a Wallflower
4.    Arbitrage
5.    The Master
6.    Taken 2
7.    Bernie
8.    The Words

Qantas Inflight Entertainment Executive Producer Michael Freedman said a lot of effort goes into in-flight entertainment options, particularly when it comes to literally offering something for everyone.


“Inflight entertainment has come a long way since a single projector flashed a one movie at a time up on the screen at the front of the cabin.”

“On long haul flights especially, people are sitting for upwards of 10 hours. The right movies can certainly help that time go a bit faster.”

“We know on average customers spend about 80 per cent of a long haul flight using in-flight entertainment. That usually includes listening to music, watching TV shows and keeping an eye on the route map.”

“On average, customers watch about two to three movies on a long haul flight.”

“The ability of our newer in-flight entertainment systems to report back what people are watching and listening to most, helps us keep improving the choices we offer.”

Read more: http://www.news.com.au/travel/news/qantas-tracks-in-flight-entertainment-popularity/story-e6frfq80-1226548632607#ixzz2HuCBHlVW

Like a movie on Qantas? You can rate it after you’ve watched it. Picture: Qantas. Read more: http://www.news.com.au/travel/news/qantas-tracks-in-flight-entertainment-popularity/story-e6frfq80-1226548632607#ixzz2HuCQ3wTS

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