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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

Virgin Atlantic to Revamp In-Flight Entertainment

by Sarah Shearman

Virgin Atlantic is overhauling its decade-old in-flight entertainment system to offer a more stylish and simple interface for passengers.

It has appointed R/GA London as its digital partner to carry out a design and usability refresh.

The agency, which won the business after a competitive pitch, plans to create a best in class entertainment system, which is intuitive and has the ‘movie as hero’.

Simon Soni, Virgin Atlantic’s head of in-flight services, said: “Virgin Atlantic prides itself in offering one of the best onboard media experiences in the sky and through a new stylish and simple to use design from R/GA London, we’re sure our passengers will find the system easy to use.”

The new in-flight entertainment system is due to roll out to 25 aircraft before the end of the year.

Jim Moffatt, vice president managing director, R/GA London said the project was a “great opportunity for us to really combine our tech and creative skills into an innovative digital user experience – simplifying complex technology for consumers is what we do best.”

Virgin Atlantic recently appointed former BBC marketer Simon Lloyd as its marketing director, ending a six-month search after Paul Dickinson left the company.

 

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