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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

Frontier Airlines Improves Inflight Entertainment Options New service bundles and programming enhances viewing experience

Frontier Airlines    said Monday it will switch to a tiered pricing system for in-flight video entertainment based on the length of a flight and will include movie channels in that price on longer flights.

The Denver-based airline said it will charge from $3.99 to $7.99 for 24 channels of television programming via DirecTV plus three movie channels on its Airbus fleet.

The $3.99 price will be charged for flights under two hours (with pre-recorded shows offered instead of movies), while the fee will be $5.99 for flights of two to 3½ hours and $7.99 for longer trips.

Currently, Frontier charges a flat $6 for DirecTV channels and, separately, $8 for movies. The new fee structure takes effect July 1.

Video entertainment will remain free for passengers who pay higher “Classic” and “Classic Plus” fares as well as for frequent fliers at the Ascent and Summit levels.

“We constantly hear from our customers how much they appreciate the option of our DirecTV service onboard our Airbus fleet and we are happy to provide an even better product at a better price,” Dan Krause, Frontier’s vice president of marketing and customer experience, said in a statement.

“The bundled pricing for both 24 channels of DirecTV and movie service provides a greater value to our customers and we believe the variable pricing based on length of travel will allow even more customers to enjoy this service on their next Frontier flight,” Krause said.

The programming is offered on seat-back screens on Airbus jets.

Frontier Airlines is a unit of Republic Airways Holdings, Inc. (Nasdaq: RJET).

Mark Harden is print and digital content editor for the Denver Business Journal and writes for the “Broadway & 17th” blog. Email: mharden@bizjournals.com.

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