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Wendy is an IFE Agent responsible for aggregating airline news specifically related to Inflight entertainment. She compiles stories relevant to business travelers, airline industry folks, marketers and tech geeks. IFE News doesn't create original content, but rather posts compelling editorial from global media outlets.

Are Travel Agents Back?

Are Travel Agents Back?

No one expects agency business to rebound to pre-Internet levels, but recent signs — like the fact that leisure travelers accounted for a 10 percent bump in sales in 2010 (a bit less in 2011) — suggest that agents can still play a relevant role. And though no one has been keeping track of the reasons travelers are turning to actual human beings, Mr. Peterson suspected it might have something to do with the drawbacks of the Web. “It’s come to a point that it’s too much information to be confident that they have the ability to book the lowest fare,” or uncover the best place to stay, he said of the respondents. “Consumers are hungry for that one-and-done shopping experience.”

As it turns out, after years of losing ground to online sites, a new breed of tech savvy, specialized and collaborative agent has emerged.

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